I’ve chosen to invest. I just bought another D-Box Home Theater chair, and will do my best to advocate for the platform in order to increase consumer demand. Although all the components of a home theater system work together to bring enjoyment of the experience, nothing in my setup brings me more exhilaration than my D-Box chair. Total game changer. There is time for better long-term solution to emerge, and I hope we will get there.
Is this the End of D-Box?
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Perhaps change the business model to scale the subscription service? Get more butts in seats, that increases subscriptions. Break even on the tech, perhaps a make a bit in the black on the margins. If the world bought 100,000 more D-box chairs, D-Box would not need to hire a single additional coder. I certainly would not “enjoy” being charged more for the subscription service, but I would gladly pay more than we are now. Especially if it means we get access to new content in perpetuity.
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Hello Martin,
Yes, we will continue to support and maintain the apps that allow operation of the D-BOX haptic systems (Windows, Android, iOS) until we cease distribution of the haptic codes.
For now, only the forum part of D-BOX is moving to Discord. The catalogue website is remaining as-is. However, with technology advancing as rapidly as it is, it’s impossible for us to predict our future communication methods-- all we can promise is that we’ll continue to be transparent and do our best to evolve with them.
We will continue sending out newsletter, on a monthly basis from now on.
Marty,
I don’t know enough about their business model to judge, but I agree regarding your assessment of the marketing. I was blown away with some of the YouTube content coming out of CEDIA last year when some reputable Home Theater companies acted like they had never heard of D-Box before. My first reaction was to wonder how can a home theater integration company not know about D-Box, and blamed them for not being aware. But is that really all their fault?
I think it’s too bad that the benefits of D-Box are not as clearly “in the conversation” with other expensive gear like MadVR/Lumagen, Trinnov/Storm, Kaleidescape, and pick your favorite high end speakers, projector, etc. All great gear for sure, and worthy of our attention. But the almost complete lack of attention to the merits of D-Box is baffling. All those items have “diminishing returns” considerations versus lower price offerings. The only “diminishing returns” conversation with D-Box is whether to choose 2/3/4 actuators. Nothing else competes.
I have some of that high-end gear, and it’s great. But nothing else in my chain gives me more joy than that D-Box chair and the amazing content the motion artists and support Team at D-Box deliver.
Marty, moved over to the D-Box discord. epicenter-ht.
Marty, sent request to the DC Area Audiophile FB group. I accidentally referred to you as Marty McBloom though. My bad.